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PRODUCT OVERVIEW

What is Dynamic Yield?

Dynamic Yield, part of Mastercard, is an AI-powered personalization and growth platform built for marketers. It helps teams turn every digital interaction into a more relevant moment of growth using AI, insights, and trusted personalization. The platform includes Experience OS, a system for building, testing, and scaling relevant digital experiences across the customer journey. Capabilities span segmentation, targeting, recommendations, journey orchestration, search, optimization, and AI agents for marketing teams. It is used by hundreds of global brands across industries such as e-commerce, travel, restaurants, financial services, grocery, media, and B2B e-commerce. Access is available through contact sales, and support resources include a help center and learning paths.

How to use Dynamic Yield

  1. 1

    Contact sales

    Reach out via the contact sales page to discuss access and implementation for your organization.

  2. 2

    Explore Experience OS

    Learn how Experience OS helps teams build, test, and scale digital experiences across the customer journey.

  3. 3

    Review use cases

    Explore documented use cases such as segmentation, targeting, recommendations, journey orchestration, search, and optimization.

  4. 4

    Access support resources

    Use the support site, learning paths, and academy resources to learn about the platform.

Dynamic Yield Features

AI-powered personalization and growth platform

Experience OS for building, testing, and scaling digital experiences

Segmentation and targeting capabilities

Product recommendations and journey orchestration

Search and optimization tools

AI agents for marketing teams

Enterprise-grade security and compliance resources

Support site, learning paths, and academy

Dynamic Yield Use Cases

  • Deliver personalized digital experiences across the customer journey

  • Segment and target audiences for marketing campaigns

  • Provide product recommendations in e-commerce

  • Orchestrate customer journeys

  • Optimize search and site performance

  • Apply AI agents to marketing workflows

Dynamic Yield FAQs

Dynamic Yield is an AI-powered personalization and growth platform for marketers, part of Mastercard. It helps teams build, test, and scale relevant digital experiences across the customer journey.

Experience OS is a system within Dynamic Yield that helps teams build, test, and scale relevant digital experiences across the journey.

Documented capabilities include segmentation, targeting, recommendations, journey orchestration, search, optimization, and AI agents for marketing teams.

The platform is used by brands across industries such as e-commerce, travel, restaurants, financial services, grocery, media, and B2B e-commerce.

Access is arranged through contact sales. The official page provides a contact sales link for discussing implementation.

Support is available via the Dynamic Yield support site, and learning resources include learning paths and an academy.

Yes, the platform is described as AI-powered, and the page states that 100% of customers use AI/ML capabilities in Dynamic Yield.

The supplied page does not list pricing. Contact sales for pricing details.

Dynamic Yield Official Information

Company
Mastercard
Website
https://mastercard.com/us/en/business/consumer-acquisition-and-engagement/personalization/dynamic-yield.html
Documentation
https://support.dynamicyield.com/
Contact
https://www.mastercard.com/us/en/contact-sales.html

Dynamic Yield Pricing

Not specified

Pricing information is not provided on the supplied page. Contact sales for details.

See the official website for current pricing.

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