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PRODUCT OVERVIEW
HubSpot AI centers on Agent Hub, a single place to see which AI agents are active across your go-to-market, check their performance, activate agents that are not yet running, and build custom agents. Documented agents cover marketing demand generation, sales prospecting and deal work, customer service, and customer data research. Agent builder lets teams create custom agents and workflows on one canvas using their own prompts, knowledge, and CRM data, with no coding required. Agent Hub is available to HubSpot Starter, Professional, and Enterprise customers and is included in those plans; custom agents consume HubSpot Credits, which can be bought in packs or used pay-as-you-go. A free HubSpot CRM tier also exists, while Agent Hub itself is documented for paid editions.
Sign in to your HubSpot account and open Agent Hub to see which agents are active, review performance, and find agents that have not been activated yet.
Turn on documented agents for marketing demand generation, sales prospecting, customer service, or customer data research, depending on your team's needs.
Use agent builder to create custom agents and workflows on one canvas with your own prompts, knowledge, and CRM data, without coding.
Custom agents consume HubSpot Credits; purchase credit packs up front for predictable spend or use pay-as-you-go as credits are consumed.
Qualify leads and build demand with marketing agents
Automate sales prospecting and support deal work
Resolve customer queries with a customer service agent
Research customers faster with a data agent
Build custom agents tailored to your CRM data and processes
Agent Hub is HubSpot's home for every agent running your go-to-market. It shows what is active, lets you check performance, turn on agents that have not been activated, and build custom agents in one place.
HubSpot documents agents for marketing demand generation, sales prospecting and deal work, customer service, and customer data research.
Yes. Agent builder lets you create custom agents and workflows on one canvas using your own prompts, knowledge, and CRM data, with no coding required.
Agent Hub is available to all HubSpot Starter, Professional, and Enterprise customers.
Agent Hub is included for Starter, Professional, and Enterprise customers. Custom agents built in agent builder consume HubSpot Credits.
Credits can be purchased up front in packs for predictable spend or used as they are consumed with pay-as-you-go.
Yes. HubSpot's free CRM is documented for up to two users and 1,000 contacts with no expiration date, and it includes Breeze Assistant.
Agent Hub is included for HubSpot Starter, Professional, and Enterprise customers. Custom agents built in agent builder consume HubSpot Credits, purchasable in packs or pay-as-you-go. A free HubSpot CRM tier exists separately.
Free CRM tier documented for up to two users and 1,000 contacts, with no expiration date. It includes Breeze Assistant for company research, sales-call prep, and CRM record summaries.
Agent Hub is included for all HubSpot Starter, Professional, and Enterprise customers. Custom agents built in agent builder consume HubSpot Credits.
Credits are consumed by custom agents built in agent builder. They can be purchased up front in packs for predictable spend or used pay-as-you-go.
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