Free
$0USD / free forever, usage limits apply
AI Data Analysis Tools
- Introduction
- AI-powered product intelligence platform for analyzing user behavior, funnels, retention, experiments, and session replays.
- Added on
- 11/12/2026
- Pricing
- Freemium
- Official links
- Website, company & support ↗
PRODUCT OVERVIEW
What is Mixpanel?
Mixpanel is a product intelligence platform that helps digital product teams understand how users behave inside their products. It combines event-based analytics, funnels, retention and flows reports, session replay, heatmaps, experiments, and feature flags in one stack. Mixpanel AI and the Mixpanel Agent monitor product data continuously, surface anomalies such as signup drops, and suggest next steps, while Context Engine and Verified Mode support data governance. It is built for product managers, growth teams, marketers, analysts, and engineers who want answers without writing SQL or waiting on engineering. Access starts with a free plan, with Growth and Enterprise tiers for higher volumes and support.
How to use Mixpanel
- 1
Create an account
Sign up at mixpanel.com/register to start on the free plan; no credit card is required.
- 2
Send event data
Connect Mixpanel to your CDP, data warehouse, or in-house pipelines, or install a Mixpanel SDK to track events.
- 3
Explore reports
Use insights, funnels, retention, and flows reports to view event frequencies, conversion, and usage patterns.
- 4
Review sessions and experiments
Watch session replays and heatmaps, and run experiments and feature flags to test changes.
- 5
Ask Mixpanel AI
Use Mixpanel AI and the Mixpanel Agent to surface anomalies and get suggested next steps from your data.
Mixpanel Features
Event-based product, web, and mobile analytics
Insights, funnels, retention, and flows reports
Session replay with heatmaps and clickmaps
Experiments and feature flags
Mixpanel AI and Mixpanel Agent for anomaly detection
Metric Trees for mapping input to output metrics
Data warehouse connectors and integrations
MCP server and Mixpanel Headless access
Mixpanel Use Cases
Understand user conversion through funnels
Analyze retention and usage frequency
Watch session replays to diagnose friction
Run A/B experiments and manage feature flags
Get AI-surfaced alerts on metric drops
Bring warehouse data into product analytics
Mixpanel FAQs
Events represent interactions between a user and your product, such as purchases, video views, or friend requests. Pricing is based on the number of events across all projects in each period.
Pricing is event-based and calculated from the number of tracked events. The Growth plan can be purchased online, while Enterprise options are arranged with the sales team.
Yes. The Free plan is free forever, requires no credit card, and includes up to 1M events per month and unlimited seats.
Growth starts at $0 and supports up to 20M events per month, up to 500K session replays per month, 5k MEU per month, and up to 50 active feature flags.
Eligible early-stage companies founded less than 5 years ago with up to $8M in total funding and no prior offers can receive their first year free on the Startup Plan.
Yes, eligible plans can be purchased monthly or annually. At the 18M events/year example, annual billing is $100/month versus $140/month monthly, saving $480/yr.
All plans include access to the Mixpanel Community Slack. Email support is 24/5 on Free and Growth, and 24/7 on Enterprise with dedicated success support.
Yes. Session replay is included on all plans, with 10K replays per month on Free and up to 500K per month on Growth.
Mixpanel Official Information
- Company
- Mixpanel
- Website
- https://mixpanel.com/home
- Support
- support@mixpanel.com
- Documentation
- https://docs.mixpanel.com/
- Contact
- https://mixpanel.com/contact-us/support/
Mixpanel Pricing
Official pricing checked 2026-11-10. Growth example is for 1.5M events/month; first 1M events are included. Event, replay and experiment usage affects the bill. These are Mixpanel platform plans, not a separately priced Spark subscription.
Growth, 1.5M events/month annual
$100USD / monthly equivalent, billed USD1200/year
Growth, 1.5M events/month monthly
$140USD / per month
Enterprise
Contact sales
COMMUNITY REVIEWS
Mixpanel User Reviews
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