AI Email Marketing Tools
PRODUCT OVERVIEW
Klaviyo AI, also called K:AI, is the artificial intelligence layer inside Klaviyo's B2C CRM. It combines predictive insights such as customer lifetime value and channel preference with assistive tools for prompted segments, flows, copy and images, plus autonomous agents. Composer acts as a marketing agent that can audit and create flows and campaigns from a prompt, while Customer Agent handles customer service and sales conversations powered by real-time customer profiles. Generative features including Segments AI, Email AI, SMS AI and Reviews AI are marked with a sparkle icon, and a remote MCP server connects Klaviyo with other AI tools. The platform is built for B2C brands and marketers who want to personalize every send and resolve requests on one platform with humans in the loop. Access starts with a free plan that includes limited profiles, email sends and monthly Composer usage, with paid marketing, data, service and agent plans available.
Create a Klaviyo account from the sign-up page to access the platform and its K:AI features.
Integrate your ecommerce platform and other apps so Klaviyo can build real-time customer profiles that power AI personalization.
Prompt Composer to audit or create flows and campaigns, schedule recurring tasks, and analyze performance and opportunities.
Configure Customer Agent so it can resolve customer requests and support selling, using your website data and customer profiles.
Look for the sparkle icon to find features powered by generative AI, such as Segments AI, Email AI, SMS AI and Reviews AI.
Planning and launching email and SMS marketing campaigns from a prompt
Personalizing sends across channels using real-time customer profiles
Resolving customer service requests with an AI agent
Building customer segments with AI assistance
Generating email and SMS copy and images faster
Analyzing marketing performance and opportunities with an AI agent
K:AI is the AI powering built-in agents in Klaviyo that use real-time customer profiles to plan and launch marketing, personalize sends and resolve customer requests on one platform, with humans in the loop.
Predictive AI powers insights like customer lifetime value or channel preference, assistive AI helps create prompted segments, flows, copy and images, and autonomous AI uses agents that launch and learn without being told what to do.
Generative AI features are marked with a sparkle symbol. Klaviyo lists Segments AI, Email AI, SMS AI and Reviews AI as generative AI-powered tools.
Klaviyo builds in-house machine learning and also collaborates with providers such as OpenAI and AWS Bedrock. External providers are contractually prohibited from using customer prompts for training.
Klaviyo says its agents are designed to be ready in minutes, with Marketing Agent and Customer Agent automatically ingesting website data to learn about the business.
Machine learning and predictive analytics are core to the platform and cannot be opted out of, but many AI features are optional and can be identified by the sparkle icon.
Yes. Klaviyo offers a remote MCP server that lets you connect Klaviyo with preferred AI tools.
Yes. Customer Agent supports 113 languages for personalized customer support.
Klaviyo's pricing page lists a free plan plus paid Marketing, Data + Analytics, Service, Composer and Customer Agent plans. Paid plan amounts are not shown in the supplied page content.
A no-cost Klaviyo plan for getting started with email marketing, text messages, Customer Hub and built-in reporting.
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