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Twelve Labs

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Introduction
Video intelligence platform that turns raw footage into searchable, AI-ready data using multimodal models for search, analysis, and embeddings.
Added on
11/2/2026
Pricing
Freemium
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Twelve Labs website preview

PRODUCT OVERVIEW

What is Twelve Labs?

Twelve Labs is a video intelligence platform that turns raw footage into searchable, AI-ready data. Its Marengo model produces 512-dimensional multimodal embeddings across visual, audio, dialogue, and on-screen text, enabling natural-language and image-based search across large video libraries. The Pegasus model analyzes video, audio, and speech to return structured text such as summaries, chapters, reports, and time-coded metadata in user-defined formats. Teams can ingest media at scale, segment content, ensure compliance, and create highlights. The platform targets organizations working with video at scale in media, advertising, sports, security, and government, and offers APIs, SDKs, and a Jockey video intelligence agent. Access starts with a free plan and paid tiers.

How to use Twelve Labs

  1. 1

    Create an account

    Sign up or log in through the Twelve Labs authentication portal to access the platform and dashboard.

  2. 2

    Upload or ingest media

    Add video, audio, images, or documents to the platform; storage and processing are included in every plan.

  3. 3

    Index your assets

    Index media into Knowledge Stores for Jockey or indexes for Marengo so content becomes searchable.

  4. 4

    Search with natural language

    Use Marengo-powered search to locate specific actions, scenes, dialogue, or emotions across footage without manual tags.

  5. 5

    Analyze and extract structure

    Use Pegasus to generate summaries, chapters, reports, or JSON metadata from videos up to 2 hours long.

  6. 6

    Build with APIs and SDKs

    Integrate video embeddings, search, and analysis into applications using the documented APIs and SDKs.

Twelve Labs Features

Multimodal video embeddings across visual, audio, dialogue, and on-screen text

Natural-language and image-based search across video libraries

Structured text generation including summaries, chapters, reports, and JSON metadata

Content segmentation with timestamped metadata

Compliance and highlight creation workflows

APIs, SDKs, and MCP integrations

Jockey video intelligence agent available in Claude and ChatGPT

Managed storage with HLS playback, thumbnails, and transcription

Twelve Labs Use Cases

  • Search hours of footage for specific actions, scenes, or dialogue

  • Generate chapters and summaries from long videos

  • Build recommendation and RAG pipelines with video embeddings

  • Segment content for production and editing workflows

  • Ensure compliance across media archives

  • Create highlights from sports or broadcast footage

Twelve Labs FAQs

Each plan includes storage for Assets through Managed Intelligence and a separate monthly allowance for Workloads. Using less storage does not increase the Workload allowance.

It includes storage for video, audio, images, and documents, plus HLS playback, thumbnails, transcription, technical metadata, indexing, and Jockey Search.

Analyze, Segment, Embed, Marengo Search, and Jockey Responses count toward the Workload allowance, each priced at its applicable usage rate.

Without overage, new Workload requests and uploads are blocked when allowances are exhausted. Free and Plus do not support overage; Pro can enable it in the Dashboard.

No. For Assets covered by Managed Intelligence, re-indexing for new models is included in the monthly fee.

Pegasus can generate summaries, chapters, reports, and structured metadata from any video up to 2 hours long without pre-indexing.

Yes. Marengo supports querying with text, a reference image, or both fused into one embedding.

Yes. Twelve Labs provides documented APIs and SDKs for integrating video embeddings, search, and analysis into applications.

Twelve Labs Official Information

Company
TwelveLabs, Inc.
Website
https://twelvelabs.io/
Support
support@twelvelabs.io
Documentation
https://docs.twelvelabs.io/docs/get-started/introduction
Contact
https://www.twelvelabs.io/contact

Twelve Labs Pricing

Freemium

Every plan includes storage, media processing, and API access. Managed Intelligence (asset storage) and Workload allowances are separate. Free and Plus do not support overage; Pro can enable overage. Annual billing is listed with a 17% discount.

Free

$0USD / month

Entry plan for trying the platform with included storage and a monthly workload allowance.

  • Managed Intelligence asset storage
  • Monthly Workload allowance
  • Jockey search included
  • No overage support

Plus

USD / month

Paid tier for growing media volume with larger allowances than Free.

  • Managed Intelligence asset storage
  • Monthly Workload allowance
  • Jockey search included
  • No overage support

Pro

USD / month

Paid tier that supports overage so work can continue beyond included limits.

  • Managed Intelligence asset storage
  • Monthly Workload allowance
  • Overage can be enabled in the Dashboard
  • Overage billed at end of billing cycle

View official pricing ↗

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