✳ainav.

AI Data Analysis Tools

Fullstory

Visit website
Be the first to review
Introduction
Behavioral analytics platform with session replay, product analytics, and StoryAI agents that turn user behavior into insights and automated actions.
Added on
11/4/2026
Pricing
Freemium
WebsiteAI Research & Data ToolsAI Search & Research ToolsAI Data Analysis ToolsAI Industry Applications ToolsAI Customer Support ToolsAI Industry-Specific Tools
Fullstory screenshot
Fullstory website preview

PRODUCT OVERVIEW

What is Fullstory?

Fullstory is a behavioral intelligence platform that captures complete, privacy-first records of user interactions across web and mobile apps through Fullcapture. Teams use session replay, heatmaps, funnels, journey maps, segments, and dashboards to understand where users drop off and why. StoryAI adds AI agents, Ask StoryAI, and an MCP integration that surface answers, flag anomalies, and execute fixes based on behavioral data. Fullstory serves product, engineering, data, support, and marketing teams across retail, finance, travel, gaming, and SaaS. Access options include a permanent FullstoryFree plan with 30,000 monthly sessions and 12 months of retention for up to 10 users, plus paid Business, Advanced, and Enterprise plans available by demo request.

How to use Fullstory

  1. 1

    Install Fullcapture

    Add Fullstory's capture snippet to your website or mobile app so Fullcapture records user interactions in a single server-side stream.

  2. 2

    Review sessions and heatmaps

    Open Session Replay, heatmaps, and click maps to see how users navigate and where friction occurs.

  3. 3

    Analyze funnels and journeys

    Use funnels, journey maps, segments, and dashboards to identify drop-off points and conversion trends.

  4. 4

    Ask StoryAI

    Query behavioral data through Ask StoryAI or StoryAI agents to get answers, anomaly alerts, and suggested fixes.

  5. 5

    Activate insights

    Send behavioral signals to other tools via integrations, webhooks, or Fullstory Anywhere to personalize experiences.

Fullstory Features

Fullcapture automatic behavioral data collection for web and mobile

Session Replay with tabbed browsing and session summary notes

Heatmaps including scroll maps and click maps

Product analytics with funnels, journey maps, and segments

StoryAI summaries, Ask StoryAI, and StoryAI agents

Fullstory MCP integration for AI workflows

Guides and Surveys for in-product guidance and feedback

Private by Default data exclusion and masking

Dashboards, metric alerts, and retention analysis

Integrations, webhooks, and data export

Fullstory Use Cases

  • Identify and fix cart and checkout friction in ecommerce

  • Debug user issues with session replay and developer tools

  • Analyze funnels and journeys to improve conversion

  • Personalize experiences using real-time behavioral signals

  • Give customer support teams context to resolve tickets faster

  • Monitor employee workflows and internal support efficiency

  • Build predictive models with behavioral data for GenAI

  • Collect in-product feedback with guides and surveys

Fullstory FAQs

Yes. FullstoryFree is a permanent free plan requiring no credit card, with 30,000 sessions per month, 12 months of data retention, and support for up to 10 users.

It includes core capabilities such as Session Replay, basic analytics, and debugging tools, with 30,000 monthly sessions and 12 months of retention for up to 10 users.

Paid Analytics plans (Business, Advanced, Enterprise) require requesting pricing and a demo; amounts are not published on the plans page.

Fullcapture is Fullstory's autocapture technology that automatically collects and translates customer behavior on web and mobile apps, processed on the server in a single stream.

StoryAI is Fullstory's AI layer that turns behavioral data into insights, including StoryAI summaries, Ask StoryAI, and StoryAI agents that detect friction and execute fixes.

Yes. Fullcapture collects behavior on both web and mobile apps, and Mobile Analytics is available as a plan add-on.

Fullstory uses Private by Default to exclude sensitive data and mask personal data so personal information never leaves the client's browser or device.

Fullstory offers tools such as user deletion, sensitive data exclusion, consent-based recording, and data export to help honor user data requests and maintain compliance.

Fullstory Official Information

Company
Fullstory, Inc.
Website
https://fullstory.com/
Documentation
https://developer.fullstory.com/
Contact
https://www.fullstory.com/contact/

Fullstory Pricing

Freemium

FullstoryFree is a permanent free plan. Paid Analytics plans (Business, Advanced, Enterprise) require requesting pricing and a demo; amounts are not published on the plans page.

FullstoryFree

$0USD / month

A permanent free plan for individuals and small teams, requiring no credit card.

  • 30,000 sessions per month
  • 12 months of analytics retention
  • Session Replay and basic analytics
  • Debugging tools
  • Up to 10 users

Business

For companies that need deep product analytics and qualitative insights to grow with agility. Pricing available by demo request.

  • Session insights and StoryAI summaries
  • Heatmaps, scroll maps, and click maps
  • Session replay and conversion maps
  • Product analytics
  • Guides and Surveys available as add-on

Advanced

For organizations that need to discover trends, plan roadmaps, and improve funnels at scale. Pricing available by demo request.

  • Includes Business plan capabilities
  • Funnels and journey analysis
  • User segmentation and sentiment signals
  • Retention analysis and metric insights
  • Guides and Surveys available as add-on

Enterprise

For data science and analytics teams to build predictive models or use data for GenAI and LLMs. Pricing available by demo request.

  • Includes Advanced plan capabilities
  • Data export and webhooks
  • SAML single sign-on
  • Role-based access control
  • Multi-organization management add-on

View official pricing ↗

COMMUNITY REVIEWS

Fullstory User Reviews

Reader reviews

No reviews yet.

Share your experience with Fullstory

Sign in to share your experience. Your display name, rating and review will be public after approval. One review per account per tool.

Your rating