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PRODUCT OVERVIEW

What is Ideogram?

Ideogram is a generative media platform for creating and editing images and video. It combines Ideogram models such as 4.5, 4.0, and 3.0 with purpose-built apps for background removal, object removal, ad resizing, colorways, and material swaps. A visual workspace supports prompt-to-asset iteration, while an API and MCP server let developers and AI agents generate, edit, reframe, upscale, and train custom models through one endpoint. Business and Enterprise plans add collaboration, private generation, security, and custom models. Access includes a free tier with published images, paid subscriptions, pay-as-you-go credits, and API pricing.

How to use Ideogram

  1. 1

    Start creating in the workspace

    Sign in and open the creative workspace to generate images from prompts using Ideogram models, then edit and iterate on results.

  2. 2

    Use purpose-built apps

    Open apps such as Background Remover, Object Remover, Ad Resizer, Colorways, or Material Swap for focused production tasks.

  3. 3

    Connect an AI agent via MCP

    Add the Ideogram MCP server at https://mcp.ideogram.ai/mcp to a supported client and authenticate with your Ideogram account to generate, edit, and train models from chat.

  4. 4

    Build with the API

    Use the unified API endpoint with your API key to call image and video models, switching models by changing the model string.

Ideogram Features

Image generation with Ideogram 4.5, 4.0, and 3.0 models

Video model access through the same platform

Purpose-built apps for background removal, object removal, ad resizing, colorways, and material swaps

Unified API for image and video models with per-request billing

MCP server for connecting Ideogram to AI agents

Custom model training on your own images

Private generation and batch generation on paid plans

Editable text layers and print-on-demand workflows

Ideogram Use Cases

  • Creating marketing and social media visuals from prompts

  • Removing backgrounds and objects from product photos

  • Resizing ad creative for different formats

  • Generating and iterating on brand assets with AI agents

  • Training custom models on brand reference images

  • Building image and video generation into applications via API

Ideogram FAQs

Ideogram is a generative media platform for creating and editing images and video. It offers creative apps, access to leading image and video models, and a unified API.

The catalog includes Ideogram models such as 4.5, 4.0, and 3.0 alongside models from other research labs. Availability grows as new models are added.

One endpoint handles authentication, usage, and billing across supported image and video models. You can switch models by changing the model string in your request.

Yes. The Ideogram MCP server at https://mcp.ideogram.ai/mcp works with MCP clients such as Claude, ChatGPT, Cursor, Cline, and OpenCode, authenticated via your Ideogram account.

Priority credits let you generate images instantly and are obtained through paid subscription plans and top-up purchases. When they run out, generation moves to the slow queue.

Unused subscription priority credits expire at the end of each billing cycle. Top-up credits are used after subscription credits run out and carry over if unused.

Ideogram does not claim ownership of your generated images, and you are free to use them for any purpose, including commercial use, per the Terms of Service.

Yes. Ideogram 4.0 weights are available for local use and customization under the applicable license, and the same model is accessible through Ideogram's platform.

Ideogram Official Information

Company
Ideogram, Inc.
Website
https://ideogram.ai/
Support
support@ideogram.ai
Documentation
https://developer.ideogram.ai/ideogram-api/api-overview
Contact
https://ideogram.ai/enterprise/

Ideogram Pricing

Freemium

Prices shown are annual billing rates in USD. Monthly billing is also available. Subscription priority credits expire each billing cycle; top-up credits carry over. API pricing is billed separately.

Plus

$15USD / per month, billed annually

Best for everyday creative projects. Includes 2,400 priority credits per month and access to all image and video models.

  • 2,400 priority credits per month
  • All image and video models
  • Private generation
  • Unlimited slow credits
  • Unlimited character consistency

Pro

$42USD / per month, billed annually

Best for creators with high-volume workflows. Includes 7,500 priority credits per month, batch generation, and the largest generation queue.

  • 7,500 priority credits per month
  • Batch generation
  • The largest generation queue
  • The best cost per credit
  • Plus everything in Plus plan

Team

$20USD / per user/month, billed annually

Best for teams creating together. Includes 3,600 priority credits per user per month, central billing and administration, and early access to collaboration features.

  • 3,600 priority credits per user per month
  • Central billing and administration
  • Early access to collaboration features
  • Top up credits at any time
  • Plus everything in Plus plan

Pay as you go

$0.01USD / per credit

Best for developers. Buy credits on demand that work across all apps and models, with API access.

  • Credits on demand
  • All image and video models
  • Credits work across all apps and models
  • API access with credit-based usage
  • Large generation queue

Enterprise (Postpaid)

/ postpaid

Best for businesses with custom needs. Contact sales for custom credit amounts, private custom models, and priority support.

  • Custom credit amount
  • Private custom models trained on your visual data
  • Volume discounts on the API (billed separately)
  • Priority customer support

Enterprise (Prepaid)

/ prepaid

Best for businesses paying upfront. Self-serve prepaid credits with central administration, collaboration, and enterprise security.

  • Prepaid credits
  • Central billing and administration
  • Custom models for your brand
  • SOC 2 audited security
  • Enterprise SSO

View official pricing ↗

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