Ideogram is a generative media platform for creating and editing images and video. It combines Ideogram models such as 4.5, 4.0, and 3.0 with purpose-built apps for background removal, object removal, ad resizing, colorways, and material swaps. A visual workspace supports prompt-to-asset iteration, while an API and MCP server let developers and AI agents generate, edit, reframe, upscale, and train custom models through one endpoint. Business and Enterprise plans add collaboration, private generation, security, and custom models. Access includes a free tier with published images, paid subscriptions, pay-as-you-go credits, and API pricing.
How to use Ideogram
1
Start creating in the workspace
Sign in and open the creative workspace to generate images from prompts using Ideogram models, then edit and iterate on results.
2
Use purpose-built apps
Open apps such as Background Remover, Object Remover, Ad Resizer, Colorways, or Material Swap for focused production tasks.
3
Connect an AI agent via MCP
Add the Ideogram MCP server at https://mcp.ideogram.ai/mcp to a supported client and authenticate with your Ideogram account to generate, edit, and train models from chat.
4
Build with the API
Use the unified API endpoint with your API key to call image and video models, switching models by changing the model string.
Ideogram Features
Image generation with Ideogram 4.5, 4.0, and 3.0 models
Video model access through the same platform
Purpose-built apps for background removal, object removal, ad resizing, colorways, and material swaps
Unified API for image and video models with per-request billing
MCP server for connecting Ideogram to AI agents
Custom model training on your own images
Private generation and batch generation on paid plans
Editable text layers and print-on-demand workflows
Ideogram Use Cases
Creating marketing and social media visuals from prompts
Removing backgrounds and objects from product photos
Resizing ad creative for different formats
Generating and iterating on brand assets with AI agents
Training custom models on brand reference images
Building image and video generation into applications via API
Ideogram FAQs
Ideogram is a generative media platform for creating and editing images and video. It offers creative apps, access to leading image and video models, and a unified API.
The catalog includes Ideogram models such as 4.5, 4.0, and 3.0 alongside models from other research labs. Availability grows as new models are added.
One endpoint handles authentication, usage, and billing across supported image and video models. You can switch models by changing the model string in your request.
Yes. The Ideogram MCP server at https://mcp.ideogram.ai/mcp works with MCP clients such as Claude, ChatGPT, Cursor, Cline, and OpenCode, authenticated via your Ideogram account.
Priority credits let you generate images instantly and are obtained through paid subscription plans and top-up purchases. When they run out, generation moves to the slow queue.
Unused subscription priority credits expire at the end of each billing cycle. Top-up credits are used after subscription credits run out and carry over if unused.
Ideogram does not claim ownership of your generated images, and you are free to use them for any purpose, including commercial use, per the Terms of Service.
Yes. Ideogram 4.0 weights are available for local use and customization under the applicable license, and the same model is accessible through Ideogram's platform.
Prices shown are annual billing rates in USD. Monthly billing is also available. Subscription priority credits expire each billing cycle; top-up credits carry over. API pricing is billed separately.
Plus
$15USD / per month, billed annually
Best for everyday creative projects. Includes 2,400 priority credits per month and access to all image and video models.
2,400 priority credits per month
All image and video models
Private generation
Unlimited slow credits
Unlimited character consistency
Pro
$42USD / per month, billed annually
Best for creators with high-volume workflows. Includes 7,500 priority credits per month, batch generation, and the largest generation queue.
7,500 priority credits per month
Batch generation
The largest generation queue
The best cost per credit
Plus everything in Plus plan
Team
$20USD / per user/month, billed annually
Best for teams creating together. Includes 3,600 priority credits per user per month, central billing and administration, and early access to collaboration features.
3,600 priority credits per user per month
Central billing and administration
Early access to collaboration features
Top up credits at any time
Plus everything in Plus plan
Pay as you go
$0.01USD / per credit
Best for developers. Buy credits on demand that work across all apps and models, with API access.
Credits on demand
All image and video models
Credits work across all apps and models
API access with credit-based usage
Large generation queue
Enterprise (Postpaid)
/ postpaid
Best for businesses with custom needs. Contact sales for custom credit amounts, private custom models, and priority support.
Custom credit amount
Private custom models trained on your visual data
Volume discounts on the API (billed separately)
Priority customer support
Enterprise (Prepaid)
/ prepaid
Best for businesses paying upfront. Self-serve prepaid credits with central administration, collaboration, and enterprise security.