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PRODUCT OVERVIEW

What is Lens Studio?

Lens Studio is Snap's free AR development platform for creating augmented reality experiences that run across Snapchat, Spectacles, and mobile and web applications via Camera Kit. It combines a modular editor with JavaScript and TypeScript support, package management, and plugins, plus a GenAI Suite that generates custom ML models and 2D or 3D assets from text or image prompts without coding. Developers can build selfie Lenses, shoppable try-on experiences, and spatial Connected Lenses for Spectacles using Sync Framework and multiple preview windows. An AI Assistant trained on Snap's learning materials helps answer development questions. Lens Studio is aimed at beginner and advanced creators, AR developers, and brands, with community resources, a Creator Marketplace, and Lens Creator Rewards.

How to use Lens Studio

  1. 1

    Download Lens Studio

    Get the Lens Studio editor from the official download page and install it on your development machine.

  2. 2

    Create a project

    Start a new Lens project in the editor and use its modular plugins, JavaScript and TypeScript support, and package management to build your AR experience.

  3. 3

    Generate assets with GenAI

    Use the GenAI Suite with text or image prompts to create custom ML models and 2D or 3D assets without coding.

  4. 4

    Build for Spectacles

    Use Connected Lenses, Sync Framework, and multiple preview windows to develop shared spatial experiences for Spectacles.

  5. 5

    Publish and share

    Share Lenses to Snapchat, Spectacles, and web or mobile apps through Camera Kit.

Lens Studio Features

AR-first developer platform for building Lenses

GenAI Suite for custom ML models and 2D/3D assets from text or image prompts

JavaScript and TypeScript support with package management and plugins

Connected Lenses and Sync Framework for Spectacles

AI Assistant trained on Snap learning materials

Publishing to Snapchat, Spectacles, and mobile/web apps via Camera Kit

Lens Studio Use Cases

  • Creating viral selfie Lenses for Snapchat

  • Building shoppable try-on AR experiences

  • Developing shared spatial experiences for Spectacles

  • Generating custom 3D assets and ML models with GenAI

  • Extending the editor with custom plugins

Lens Studio FAQs

Yes, the official page describes Lens Studio as Snap's free AR development platform.

You can download it from the official download page at ar.snap.com/download.

Lenses can be shared to Snapchat, Spectacles, and web and mobile apps through Camera Kit.

The GenAI Suite lets you build Lenses with text or image prompts without coding, while the editor also supports JavaScript and TypeScript for advanced development.

It enables custom creation of ML models and 2D and 3D assets from simple text or image prompts.

Yes, Lens Studio supports Connected Lenses, Sync Framework, and multiple preview windows for developing on Spectacles.

Yes, an AI Assistant with knowledge of Snap's learning materials can answer development questions.

Official documentation is available at docs.snap.com/lens-studio/home.

Lens Studio Official Information

Company
Snap Inc.
Website
https://ar.snap.com/lens-studio
Documentation
https://docs.snap.com/lens-studio/home?lang=en-US
Contact
https://help.snapchat.com/hc

Lens Studio Pricing

Free

Official pricing rechecked 2026-11-10. Snap explicitly states that Lens Studio creation and organic Lens publishing are free. Paid advertising, outside production services and hardware are separate.

Lens Studio

0/ free creation software

    View official pricing ↗

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