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AI Assistant

Sidekick

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Introduction
Shopify's AI commerce assistant that answers questions, designs stores, edits product photos, writes copy, and takes action inside your admin.
Added on
10/8/2026
Pricing
Paid
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PRODUCT OVERVIEW

What is Sidekick?

Sidekick is Shopify's AI commerce assistant, built into every Shopify store as an always-available expert for launching and running a business. It works across several roles: a designer that turns a store idea into a custom design, a photo editor that upgrades phone photos into studio-style product shots, a writer that drafts product copy, tech support that helps lock in a domain and get set up to sell, and a marketer that creates social and marketing content. Because it has direct access to your Shopify data and understands commerce workflows, it can answer questions and take action in your admin rather than just give generic advice. Staff use it according to their existing admin permissions, and it adapts to your store's language settings. Sidekick is included with a Shopify plan, with features and usage limits varying by plan.

How to use Sidekick

  1. 1

    Open Sidekick in your admin

    In your Shopify admin, click the purple glasses icon. No setup or configuration is required.

  2. 2

    Ask a question or give a task

    Type a request such as picking a theme, adding product photos, or customizing your design, and Sidekick responds in the chat.

  3. 3

    Start from a popular prompt

    Use suggested prompts like /product-description, /social-posts, /weekly-summary, or /shipping-audit to begin common commerce tasks.

  4. 4

    Let Sidekick take action

    Sidekick can complete tasks in your admin, such as creating customers and companies or writing ShopifyQL queries for performance data.

Sidekick Features

Answers questions about your business using direct access to your Shopify data

Designs a custom store based on your description

Edits product photos into studio-style shots

Writes product descriptions and marketing copy

Helps with domain setup and store configuration

Creates social media and marketing content

Respects staff admin permissions and access controls

Adapts to your store's language settings

Takes action in your admin, such as creating customers and companies

Writes ShopifyQL queries for performance and payments data

Sidekick Use Cases

  • Drafting SEO-friendly product descriptions

  • Analyzing pricing and finding ways to boost sales

  • Creating social media content for products

  • Getting a weekly performance summary

  • Setting up discounts and offers

  • Building an email marketing campaign

  • Organizing products into smart collections

  • Auditing shipping configurations

Sidekick FAQs

No. Sidekick is included with your Shopify plan, though features and usage limits vary by plan.

Every staff member can use Sidekick based on their admin permissions, so team members only interact with data and features they are authorized to use.

Sidekick has direct access to your Shopify data, understands commerce workflows, and can take action in your admin, which generic AI tools cannot do.

Yes. Sidekick adapts to your store's language settings and can help you in multiple languages.

Open your Shopify admin and click the purple glasses icon. There is no setup or configuration; just start asking questions.

It can help design your store, edit product photos, write product copy, assist with domain setup, and create social and marketing content.

Yes. For example, it can create customers and companies for you and write ShopifyQL queries for web performance and payments data.

No. Sidekick requires no setup or configuration; you open it from your Shopify admin and begin asking questions.

Sidekick Official Information

Company
Shopify
Website
https://shopify.com/magic
Documentation
https://shopify.dev/docs

Contact ↗

Sidekick Pricing

Paid

Sidekick is included with a Shopify plan; features and usage limits vary by plan. The Sidekick page advertises starting for free, then 3 months for $1/mo, but plan-level prices are not listed on the supplied pages.

See the official website for current pricing.

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