Essentials
$79USD / per seat/month, billed annually
AI Social Media Tools
- Introduction
- AI built into Sprout Social that turns social data into insights, content, and faster team workflows, led by the Trellis AI agent.
- Added on
- 11/11/2026
- Pricing
- Paid
- Official links
- Website, company & support โ
PRODUCT OVERVIEW
What is Sprout Social AI?
Sprout Social AI is the AI layer built into the Sprout Social social media management platform. Led by Trellis, a strategic AI agent, it converts large volumes of unstructured social messages into insights, report summaries, drafted replies, and post variations. AI Assist helps teams generate and refine on-brand copy, while Optimal Send Times supports publishing when audiences are most active. The AI spans publishing, engagement, analytics, listening, advocacy, and influencer marketing, serving social media, marketing, and customer care teams that need to move from data to action. Access is through Sprout Social plans, with Trellis credits included per seat and optional Trellis Plus for higher capacity.
How to use Sprout Social AI
- 1
Start a trial or choose a plan
Begin with the 30-day free trial or select a Sprout Social plan that includes Trellis and AI Assist features.
- 2
Connect social profiles
Add the social profiles your team manages so publishing, engagement, and analytics data flow into the platform.
- 3
Ask Trellis for insights
Use the Trellis AI agent to query social data and receive briefings, report summaries, and recommended next steps.
- 4
Use AI Assist in workflows
Generate and refine post copy or replies with AI Assist, and use Optimal Send Times to schedule publishing.
Sprout Social AI Features
Trellis AI agent for querying social data and generating briefings
AI Assist for generating and refining post copy and replies
Optimal Send Times for publishing when audiences are most active
AI-powered analytics and report summaries
Listening insights with sentiment tracking and spike alerts
Inbox briefings and drafted replies
Competitor and trend synthesis
AI built with privacy and compliance considerations
Sprout Social AI Use Cases
Social media teams turning large volumes of messages into actionable insights
Marketers generating and refining on-brand social content
Customer care teams drafting faster replies
Analysts summarizing performance and competitor themes
Agencies managing multiple social profiles
Enterprise social operations needing scalable AI support
Sprout Social AI FAQs
Trellis is Sprout Social's strategic AI agent. It queries social data to return briefings, report summaries, drafted replies, and post variations.
Every plan includes 100 Trellis credits per seat each month. Trellis Chat and Skills use credits, while AI Assist features do not.
Yes. Trellis Plus is available on all plans and provides 1,000 credits per seat monthly for $28 per seat/month with annual billing.
Sprout Social offers a 30-day free trial with no credit card required, with annual billing.
Enhance Post by AI Assist is included in Professional and above. Enhance Reply by AI Assist is included in Advanced and above.
Sprout AI is built into publishing, engagement, analytics, listening, advocacy, and influencer marketing areas of the platform.
No. Sprout AI supports social media, marketing, and customer care teams, with features like inbox briefings and drafted replies for service workflows.
Sprout states that Sprout AI is built with rigorous privacy and compliance and is designed to be ethical and secure.
Sprout Social AI Official Information
- Company
- Sprout Social, Inc.
- Website
- https://sproutsocial.com/ai
- Documentation
- https://support.sproutsocial.com/hc/en-us
- Contact
- https://sproutsocial.com/contact-us/
Sprout Social AI Pricing
Official pricing checked 2026-11-10. Trellis Plus is an add-on to a platform plan; included Trellis credit allowances vary. Monthly billing costs more.
Standard
$199USD / per seat/month, billed annually
Professional
$299USD / per seat/month, billed annually
Advanced
$399USD / per seat/month, billed annually
Trellis Plus add-on
$28USD / per seat/month, billed annually
Enterprise
Contact sales
COMMUNITY REVIEWS
Sprout Social AI User Reviews
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