AI Sales & Lead Generation Tools
PRODUCT OVERVIEW
Apollo is an AI-powered go-to-market system that unifies B2B data, intelligence, and execution in one connected platform. It provides access to 240M+ contacts and 30M+ accounts with verified emails, mobile numbers, and direct dials, plus buying signals like website visits and job changes. AI agents research accounts, build lists, write personalized outreach, and book meetings, while the Workspace supports sequences, dialing, and deal management. Apollo also connects to ChatGPT, Claude, Perplexity, and CRMs via MCP and a Chrome extension. It serves sales reps, RevOps, marketers, and developers. A free plan is available, with paid tiers billed annually or monthly.
Sign up for free with a business email or Google/Microsoft account at apollo.io/sign-up.
Use Apollo Data and filters to search 240M+ contacts and 30M+ accounts, then save leads to lists.
Enrich contacts with verified emails and phone numbers via Apollo Data, waterfall enrichment, or CRM sync.
Build sequences, write personalized emails, and use the dialer to reach prospects from the Workspace.
Connect Apollo MCP to Claude, ChatGPT, or Perplexity to prospect and manage sequences from chat.
Sales reps prospecting and enriching leads
RevOps unifying GTM data and workflows
Marketers running outbound campaigns
Developers building custom GTM systems with MCP and CLI
Teams enriching CRM records in Salesforce or HubSpot
Apollo is an AI-powered go-to-market system that combines B2B data, AI intelligence, and execution tools to help teams find buyers, reach them, and close deals.
Apollo provides access to 240M+ contacts and 30M+ accounts with verified emails, mobile numbers, direct dials, firmographics, and buying signals.
Yes, Apollo offers a Free plan with 900 credits per seat per year granted monthly, AI Assistant with a 5 chat limit, and basic prospecting features.
Apollo MCP is a connector built on the Model Context Protocol that lets AI tools like Claude, ChatGPT, and Perplexity access Apollo data and run outbound workflows from a conversation.
No. Apollo MCP is designed for sales and GTM teams and can be set up through connector directories in AI tools without code or API keys.
Waterfall enrichment fills gaps in contact and company records by pulling from 20+ trusted third-party sources in sequence to improve match rates and completeness.
Yes. Apollo syncs enriched, verified data into Salesforce, HubSpot, and other CRMs, filling gaps and keeping records fresh without requiring a replacement.
The Dialer is included in Basic, Professional, and Organization plans and uses unified credits. Advanced features like Power Dialer and Parallel Dialer are available through the Advanced Dialer add-on.
Prices exclude applicable taxes. Annual billing saves 24% versus monthly. Credits are granted monthly on Free and upfront on paid plans.
Explore the Apollo platform to find leads, manage pipeline, and close deals at no cost.
Take prospecting, outreach, and deal management to the next level with more credits and automation.
Optimize your sales process with multi-touch outreach, AI, and automation.
Transform go-to-market with advanced tools, custom solutions, and expert help.
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