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Amazon Personalize

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Introduction
Fully managed AI recommendation engine that delivers real-time personalized recommendations across websites, apps, search and marketing channels.
Added on
11/9/2026
Pricing
Not specified
Amazon Personalize screenshot
Amazon Personalize website preview

PRODUCT OVERVIEW

What is Amazon Personalize?

Amazon Personalize is a fully managed AI-powered recommendation service from AWS. It trains models on your users' interactions and item data to deliver hyper-personalized recommendations in real time and at scale across websites, applications, search engines and marketing channels, with ultra-low latency. Because AWS manages the underlying infrastructure, teams can stand up a recommendation engine in hours rather than days. It is aimed at developers and businesses that want to improve engagement, loyalty and conversion through individualized experiences. Access is through the AWS Management Console and documentation, with pricing and free-tier details on the official pricing page.

How to use Amazon Personalize

  1. 1

    Open the AWS console

    Sign in to the AWS Management Console and navigate to Amazon Personalize to begin setting up the service.

  2. 2

    Prepare interaction and item data

    Provide the user interaction and item data the service uses to train recommendation models.

  3. 3

    Train and deploy models

    Use the managed recommendation engine to train models and deliver personalized recommendations to your website, app, search or marketing channels.

Amazon Personalize Features

Fully managed AI-powered recommendation engine

Real-time, hyper-personalized recommendations at scale

Ultra-low latency delivery across websites, apps, search and marketing channels

Models trained on user interactions and item data

Set up in hours instead of days with managed infrastructure

Amazon Personalize Use Cases

  • Personalizing product or content recommendations on e-commerce websites

  • Delivering individualized recommendations inside mobile applications

  • Personalizing search results and marketing channel content

  • Improving user engagement, loyalty and conversion

Amazon Personalize FAQs

It is a fully managed AI-powered recommendation service that delivers real-time personalized recommendations across websites, apps, search engines and marketing channels.

It is aimed at developers and businesses that want to add personalized recommendations to their digital experiences to improve engagement, loyalty and conversion.

AWS states that because the service is fully managed, you can set up a recommendation engine in hours instead of days.

Recommendations can be delivered across websites, applications, search engines and marketing channels.

Yes, it is designed to deliver hyper-personalized recommendations in real time at scale with ultra-low latency.

It trains models that learn from user interactions and item data, and AWS describes it as able to learn from billions of user interactions with millions of items.

You access it through the AWS Management Console, and technical documentation is available on the AWS docs site.

Pricing is published on the official Amazon Personalize pricing page linked from the product site.

Amazon Personalize Official Information

Company
Amazon Web Services
Website
https://aws.amazon.com/personalize
Documentation
https://docs.aws.amazon.com/personalize/latest/dg/what-is-personalize.html
Contact
https://aws.amazon.com/contact-us/

Amazon Personalize Pricing

Not specified

Usage-based AWS service, not a monthly subscription. Data ingestion is USD 0.05 per GB. Training and inference prices depend on recipe and usage; real-time campaigns have a default minimum 1 TPS charge even without requests. See the official pricing table for the applicable recipe and region.

Data ingestion

$0.05USD / per GB uploaded

Data ingestion only; training and inference are billed separately.

    View official pricing ↗

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