Free
$0USD / per month
100 Data Credits and 500 Actions per month.
AI Sales & Lead Generation Tools
- Introduction
- Clay is a GTM data infrastructure platform for enriching leads, running AI research agents, and automating outbound workflows.
- Added on
- 11/14/2026
- Pricing
- Freemium
- Official links
- Website, company & support ↗
PRODUCT OVERVIEW
What is Clay?
Clay is a go-to-market data infrastructure platform that helps revenue teams build systems to grow pipeline. It centralizes first- and third-party data sources, combines 200+ data providers through waterfall enrichment, and tracks signals such as job changes. AI agents, including Claygent and account agents, research target companies and people, while workflows, functions, and a native sequencer orchestrate outbound and inbound plays. Teams can sync targeted ad audiences to LinkedIn, Meta, and Google, and use CLI/API access for coding-agent builds. Clay is aimed at sales, marketing, and GTM operations teams, with a 14-day trial and free signup available.
How to use Clay
- 1
Start a trial or free account
Sign up at app.clay.com to start a 14-day trial or begin building for free without a credit card.
- 2
Centralize data sources
Use Audiences to bring first- and third-party data into Clay, then enrich records through the data marketplace and waterfall enrichment.
- 3
Run AI research agents
Use Claygent, account agents, or the global agent to research target companies and people with AI.
- 4
Orchestrate GTM workflows
Build workflows and functions, then activate results through the native sequencer or by syncing ad audiences to LinkedIn, Meta, and Google.
Clay Features
Waterfall enrichment across 200+ data providers
AI research agents including Claygent and account agents
Signals and intent tracking for job changes and promotions
Workflows and functions for GTM orchestration
Native sequencer and ad audience sync to LinkedIn, Meta, and Google
CLI/API access for coding-agent builds
Clay Use Cases
CRM enrichment
TAM sourcing
Territory planning
Outbound pipeline generation
Automated inbound
Account research
ABM
Reverse ETL
Clay FAQs
Clay is used to build go-to-market systems: centralizing data, enriching records, running AI research agents, and launching outbound or inbound plays.
Yes. Clay offers a 14-day trial, and you can start building for free without a credit card.
Actions cover platform work such as routing requests and running workflows, while Data Credits cover data enrichment. If an enrichment returns no result, you are not charged Data Credits or Actions.
Yes. Using your own API keys for data enrichment or AI counts as one Action per run and uses no Data Credits.
Most models use fixed-price Data Credits per task, while token-intensive models use variable pricing based on actual token consumption with no markup.
Clay provides Claygent, account agents, a global agent, and an inbound SDR agent for researching companies and people and automating messaging.
Yes. Clay can sync targeted ad audiences to LinkedIn, Meta, and Google.
Yes. Clay offers CLI/API access so you can build in Clay directly via a coding agent.
Clay Official Information
- Company
- Clay Labs Inc.
- Website
- https://clay.com/
- Documentation
- https://university.clay.com/
- Contact
- https://www.clay.com/contact
Clay Pricing
Official annual pricing checked 2026-11-09; Launch/Growth monthly-billing starting prices are $185/$495. Actions and Data Credits are separate usage components; higher limits increase the price.
Launch
$167USD / per month, annual billing, starting at
Growth
$446USD / per month, annual billing, starting at
Enterprise
Contact sales
COMMUNITY REVIEWS
Clay User Reviews
No reviews yet.
Clay Alternatives
HubSpot AI
HubSpot's Agent Hub for building, managing, and running AI agents across marketing, sales, and customer service on the HubSpot platform.
AI Agents & Automation ToolsFreemium
Agentforce
Salesforce's platform for building, deploying, and managing AI agents that work with humans across sales, service, and other CRM workflows.
AI Agents & Automation ToolsFreemium
