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PRODUCT OVERVIEW

What is Yotpo?

Yotpo is an eCommerce marketing platform that helps brands build trust and loyalty through customer content. Its core products include Reviews & UGC, which collects and displays customer reviews with AI-driven summaries and smart sorting; Loyalty & Referrals, which creates customizable rewards and referral programs; and Discover, which tracks and helps control how AI engines like ChatGPT and Gemini rank and recommend products. The platform is built for eCommerce teams and integrates with tools such as Shopify, Salesforce, Klaviyo, and Adobe Commerce. Access options include a limited free Reviews plan, paid tiers starting at $89 per month for up to 500 orders, and custom-quoted Premium, Enterprise, and Discover plans.

How to use Yotpo

  1. 1

    Sign up for a Yotpo account

    Create an account on the Yotpo website and choose the product you want to start with, such as Reviews & UGC or Loyalty & Referrals.

  2. 2

    Connect your eCommerce platform

    Integrate Yotpo with your store platform, such as Shopify, BigCommerce, or Adobe Commerce, to sync order and customer data.

  3. 3

    Configure review collection

    Set up automatic review request emails, customize templates, and enable photo and video reviews to gather customer content.

  4. 4

    Display reviews on your site

    Add review widgets, star ratings, and carousels to product pages and other key conversion points.

  5. 5

    Set up loyalty programs

    Create rewards and referral programs to retain customers and encourage repeat purchases.

  6. 6

    Monitor AI visibility

    Use Yotpo Discover to track how your products appear in AI search results and optimize your presence.

Yotpo Features

AI-powered review summaries and smart sorting

Automated review request emails and SMS

Photo and video reviews

Customizable loyalty and referral programs

AI search visibility tracking with Yotpo Discover

180+ integrations with eCommerce tools

Custom API setup for enterprise

Yotpo Use Cases

  • Collect and display customer reviews to build trust

  • Launch a loyalty program to drive repeat purchases

  • Track and optimize product visibility in AI search results

  • Gather user-generated content for marketing

  • Syndicate reviews across domains and markets

Yotpo FAQs

Yotpo offers Reviews & UGC, Loyalty & Referrals, and Discover (AI visibility), plus a bundle combining reviews and loyalty.

Pricing depends on the product and monthly order volume. Reviews & UGC paid plans start at $89/month for up to 500 orders; Loyalty & Referrals paid tiers start at $199/month. Discover and enterprise plans are custom-quoted.

Yes, Reviews & UGC has a limited free plan for up to 50 monthly orders, and Loyalty & Referrals has a free plan.

Yes, you can start with a single product and add others as you grow, or bundle reviews and loyalty for a lower combined price.

Yotpo integrates with over 180 tools including Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, Klaviyo, and Google.

Discover is Yotpo's AI visibility product that tracks how your products appear in AI engines like ChatGPT and Gemini and helps optimize your presence.

Starter and Pro pricing is shown on the pricing page. You need to contact sales for Premium, Enterprise, Discover, and custom bundles.

Yes, combining Reviews & UGC and Loyalty & Referrals in a bundle costs less than buying each separately.

Yotpo Official Information

Company
Yotpo
Website
https://yotpo.com/
Documentation
https://core-api.yotpo.com/reference/
Contact
https://www.yotpo.com/contact-us/

Yotpo Pricing

Freemium

Official pricing checked 2026-11-10. Displayed Reviews rates are for up to 500 monthly orders. Other order volumes and products have different rates; Discover AI visibility is custom quoted.

Reviews Starter, 500 monthly orders

$89USD / per month

    Reviews Pro, 500 monthly orders

    $169USD / per month

      Premium / Enterprise / Discover

      Contact sales

        View official pricing ↗

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